Monday 24 August 2009

LEADERSHIP AND AESTHETICS

Leadership and aesthetics will meld.

It's obvious.

As emotional and symbolic benefits become paramount in markets, so aesthetic literacy becomes a leadership demand.

There's a gap here. Because business education in the last century was scared half to death to tackle this.

So a generation of aesthetic pygmies has grown up (or rather not grown up) to run organizations in less than beautiful ways.

To their customers they look and behave ugly.

And so, blighted by their own aesthetic failures, shall they die.

Those who live by the functional sword shall die by it.

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