Sweating against a deadline, the copywriter was up all night teasing and tweaking the phrase. At dawn, word-sick, he sat, head in hands.
"The future's bright....."
No, no. They'll never buy that.
Sunday, 11 October 2009
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reminds me a bit of the Douglas Adams joke "It should be noted that the Guide itself doesn't even bother with the tenses, and simply mentions that they don't use the future perfect tense, because it was found not to be."
ReplyDeleteJohn Compton
Present Perfect.
ReplyDeleteNow you're talking.